The Belle & Bottle Collective
Your wine deserves a bigger table.
Belle & Bottle Awards recipients are chosen, never bought. The Collective is how we put your story to work: we pool our partners' marketing dollars and use them to put your wine in front of the people who want it most, where they live and where they travel.
I'm interested in joining
- 10 yearsof member trust
- Food & WineTop Wine Clubs, 2020 and 2022
- Wine EnthusiastFuture 40, 2025
The story begins long before it reaches the table
People are changing how they eat and drink. They shop the farmers market, buy local, ask where their food comes from, and choose fewer, better bottles. Wine belongs in that conversation, but it's rarely sold that way.
The old playbook was built for a different time. Consolidation has squeezed the middle, and small producers with the best stories often have the smallest budgets.
We tell the story of the people and the land behind each bottle, then bring it full circle by putting that wine on the table: at farm dinners, partner wine shops and wine bars, and gatherings in cities across the country. Buyers get to spend in line with their values, and the businesses they want to see thrive actually get found.
The Award and the Collective
The Belle & Bottle Award is earned.
Recipients receive a free listing in the Awards directory, with their farming practices and ownership highlighted, and the official 2027 seal for their website, social media, tasting room and shelf. Paying never affects who is selected.
The Collective is for recipients who want us working for them.
You may already be telling your story well. The Collective takes it to the people and places you aren't reaching yet: a wider pool of buyers, new markets, and a place in something bigger than any one winery. It's a collaboration, and every partner makes it stronger.
Who your story reaches
She's 35 to 60, and for years she has put everyone else's needs ahead of her own. Now her time and money are loosening up, and she's deciding what she gets to want. She loves a passport stamp as much as a set table. She wants to hand a friend a bottle and know it's good, and she wants her money to land somewhere that matters. She buys direct, plans trips around places worth the drive, and brings her friends along.
The wine industry spent two decades marketing past her. We built the Collective around her. Membership is free on purpose: every woman who joins is one more person who meets your wine.
Ten years of trust
For ten years, our members trusted us to introduce them to wines they'd never have found on their own. Food & Wine twice named our club selections among the country's top wine clubs, and Wine Enthusiast named our founder, Laura, one of its Future 40 Tastemakers for her work amplifying the voices of women in wine.
We take who we vouch for seriously. That care, and the purpose behind every winery we chose, is what kept our wine club members with us season after season. Now all of that attention goes into the Collective. Think of it as a book club for the wine world: we choose the story, then build the moment around it.
Who we look for
We partner with women-led and family-run wineries that treat the land as part of the story. Wine begins with the soil, and we look for those who farm with care for the land, the community and what they leave behind. Every Collective partner is first a Belle & Bottle Awards recipient.
Strength in numbers
Most small wineries don't have the resources to win national attention or distribution on their own. The system is built for corporations and private equity producers, with their shelf space and ad dollars, and it makes the easy choice the one with the biggest marketing budget.
Together, we're giving buyers an easy way to find and support the producers doing things the way they want to see them done, and to vote with their wallet on who and where their money goes. Partners invest in the Collective, and those pooled marketing dollars fund storytelling, media and placements none could afford on their own.
Partnership is by invitation to protect the standard our community has counted on for ten years.
What we do with your partnership
What's included depends on your partnership level. We'll walk you through the options after we talk.
Your full story in the directory
Your partner story, an introduction from us, a photo gallery, a button that sends buyers straight to you, and a place in "Meet our Collective partners."
Storytelling
Features across our newsletter, social channels and podcast, with advertising opportunities throughout.
Targeted reach
Marketing aimed at the states where you already ship and distribute, and strategy to reach the new markets you're targeting.
Private member offers
We introduce your wine to our VIP members with a one-time offer, sent privately with your story. Every order goes straight to you.
In-person placement
Farm dinners, partner shops and wine bars, gatherings in cities across the country, and women-focused summits and organizations, with PR placements as partnerships grow.
How buyers find you, at home and on the road
In the directory. Every recipient is listed in the Belle & Bottle Awards directory, where members find wine, farms and experiences close to home, not just in Napa.
At the table. Farm dinners, partner shops and events put your wine in front of people in markets you'd never reach alone.
On the road. When members travel, we help plan the trip, so your winery is already on their itinerary.
How it works
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You're selected for the Belle & Bottle Awards.
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We talk through fit and where you want to grow.
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Your story goes to work across the Collective.
Founding partners for 2027
Tell us about your winery
We're welcoming founding partners for 2027 now. Join this fall and your partnership begins immediately, running through the end of 2027.
We'd love to talk about whether what you're doing belongs in it.
Not a recipient yet? We're adding wineries and farms all year, and we want to hear from the ones doing it right. Tell us about your winery and what makes it worth knowing, and we'll take a look.